Go-To-Market & CAC
Customer acquisition economics and growth strategy for scaling ANKKA platform.
CAC & LTV by Year
Acquisition cost declines as brand awareness and referrals scale
| Metric | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 |
|---|---|---|---|---|---|
| CAC | €2,800 | €2,000 | €1,400 | €950 | €650 |
| LTV / CAC | 25.7x | 36.0x | 51.4x | 75.8x | 110.7x |
| Payback | 0.9 months | 0.7 months | 0.5 months | 0.3 months | 0.2 months |
Methodology: LTV assumes a fixed 24-month average customer lifetime — a deliberately conservative simplification. At the model's ~10%/year churn assumption, a strict churn-based formula (1/churn) implies a materially longer average lifetime; we use the shorter, more conservative figure rather than the model-implied one. Year 2–4 figures are interpolated between the disclosed Year 1 and Year 5 anchors.
Customer Acquisition Channels
Primary GTM strategy
| Channel | CAC | Share |
|---|---|---|
| Direct sales | €2,300 | 35% |
| Industry partnerships | €2,000 | 30% |
| Online marketing | €3,200 | 15% |
| Events & exhibitions | €4,200 | 20% |
Scenario Controls
Growth assumptions
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